About me
Lead Footwear Designer with experience across global fashion brands including Dr. Martens, Ellesse. Boxfresh and Lacoste. Specialising in footwear design, creative direction, and product development, with a strong focus on concept-led design, product storytelling, and end-to-end execution from initial concept through to market. Proven track record delivering award-winning collections, combining creative vision with commercial awareness across multiple categories. Experienced in team leadership, mentoring designers, and building high-performing creative teams. Currently exploring senior opportunities within footwear, fashion, and lifestyle brands, with a focus on roles involving product vision, innovation, and creative direction.
Creative Partnerships
SUPREME / NANAMICA / NEPENTHES / RICK OWENS / A-COLD-WALL / A BATHING APE / SOPHNET / SLAM JAM / FRAGMENT / END. / ATMOS / BABYLON / DENIM TEARS / PLEASURES / MM6 / THE NORTH FACE / NIKE / WARNER BROS / X-GIRL / WACKOMARIA / ENGINEERED GARMENTS / NEIGHBORHOOD / WTAPS / HENDER SCHEME / BEAMS / BEARBRICK / BODEGA / UNDERCOVER / SUICOKE / OUR LEGACY / MADEME / MAHARISHI / NEEDLES / RAF SIMONS / THE GREAT FROG / KIKO KOSTADINOV / SAGENATION
Media Publication
https://www.drapersonline.com/news/drapers-footwear-awards-2024-winners-revealed
https://blog.size.co.uk/2021/04/12/we-caught-up-with-dr-martens-footwear-designer-joel-wilson/
https://www.domusweb.it/en/design/gallery/2024/11/27/dr-martens-reinventing-boot-interview.html
https://www.numeronetherlands.com/in-conversation-with/in-conversation-with-joel-wilson